Promotions

Sensation Sunday and Monday Madness-
This program is a great volume builder and may change a customer's purchasing habits. The Marketer lowers the price of all grades by either $.03 or $.06 per gallon for the agreed upon day. Prices convert to normal the following morning. Signs are constantly on display promoting the Sensational Sunday or Monday Madness event. The Marketer changes prices at street sign and at pumps, but not the pump toppers (New York State only.) Long term impact of this program is tripling day's volume, helping inside store sales and creating an image of low priced quality gasoline.

Weekend Gas Sale-
This program is another great volume builder and promotes goodwill with all customers. We make sure the store owner displays the gas sales sign outside. The Marketer reduces prices on Friday evening and runs the sale until Sunday night. We offer this program only at locations not using The Sensational Sunday Program. This has the potential of tripling gas volume for a weekend and increasing inside sales dramatically.

Holiday Promotion-
This contest is a traffic builder and it's offered from November through December 23rd. A customer receives an entry blank with each fill-up of gasoline. Just before Christmas we give away a large ticket item that
has been displayed throughout the promotion. Some examples of past prizes include: SONY Playstation, Televisions, Power Wheels Jeeps, Motorcycles and ATV's. Schmitt delivers the assembled prize, entry blanks and signage. Participation is voluntary and the costs are split equally.

Fire Fighters Gas Sale-
This program usually runs during Fire Safety Month or at any convenient warm weather time of the year. This program ties you to the community and promotes goodwill. The store owner works with the local Fire
Department to agree upon a convenient weekend to run the promotion. Schmitt needs a three week notice to produce signs and flyers. The Fire Fighters promote the event using signs Schmitt provides, any community
bulletin boards and word of mouth. The gasoline location donates $.10 a gallon for every gallon pumped during the promotion weekend. This amount is split between Schmitt and the Marketer. The Marketer cuts the check and Schmitt reimburses 50%. The Fire Department usually pumps gasoline and washes windows during the weekend. We can provide a oversize check for presentation for a local paper event. We also provide flyers explaining to the customer how they are supporting their community through their gasoline purchase. We also included return coupon valid
after weekend sale. This promotion can have a large community impact. The more the Fire Fighters do to promote this sale the more successful it will be.

Easter Bunny Promotion-
A traditional promotion at Schmitt, we give away a three foot chocolate Easter Bunny at all participating stores. This contest runs a month before Easter. We deliver the bunny, entry blanks and all signage. The customer receives an entry blank with each fill-up. This promotion is a definitely attention getter and is sure to increase traffic.

Frequent Fueler Program-
This program works well in rival market areas where local competition will not let you competitively price your gasoline. If run well, this program will change buying habits. We deliver all signs and flyers with
fueler cards and punch-out stamp devices. The customer receives $1.00 in free gas after 5 fill-ups, $3.00 after 10 fill-ups and $5.00 after 15 fill-ups. The customer completes the back of the card with name, address and phone number. Signature is required to prevent fraud. The marketer mails cards to Schmitt on a monthly basis and we reimburse 50% of redeemed value.

Local Event Program-
We will design a promotion to fit your needs. If the idea sells more gasoline and makes sense, we'll do it. Schmitt offers open format programs with everything you'll need to run a successful promotion. (i.e. signs, entry blanks, assembled items, flyers and ad slicks.) Locations with credit card readers may use the scrolling screen to advertise all promotions or store specials.

Grand Opening- Gas certificates available, gas sale and give-aways.

Festivals or Tournaments- Gas sale, donate gas to charity or event.

Anniversary Sale- Brand give-aways, gift certificates or cross merchandise with gasoline. (i.e. special price on product with purchase)